Using Your Branding Photos Across Social Media & Website

You’ve had your branding photoshoot — now what? Too often, I see people invest in beautiful images and then only use a handful before letting the rest gather digital dust. Your branding photos are a tool, not just a “nice to have.” Here are a few ways to actually get them working for you:

On your website

• Hero images on your homepage — something bold that makes a great first impression.

• About page portraits — people connect more easily when they can see who they’re working with.

• Service pages — show yourself in action, not just text describing what you do.

On social media

• Mix portraits with behind-the-scenes shots for posts that feel human and approachable.

• Use detail shots or product imagery as filler content between bigger posts.

• Keep a folder handy for Instagram Stories — quick shares go a long way in keeping your feed alive.

Other places you might not have thought of

• Profile photos for Zoom, Slack, LinkedIn, or anywhere you show up professionally.

• Newsletter headers — a personal image makes your emails feel warmer.

• Press kits or guest features — have a few polished options ready to send.

Your branding images aren’t just about looking good, they’re about working hard for you across all the touchpoints where your audience meets your brand.

So next time you’re planning a post, updating your website, or sending out an email, ask yourself: Could one of my branding photos help tell this story? Chances are, the answer is yes.