Photographing Gift Boxes

Gift boxes and subscription boxes are a popular trend these days, and they come in all shapes and sizes. From beauty products to snacks, to toys and clothes, subscription boxes offer a convenient way to try new things without leaving your home. It's important to showcase your products in the best possible light to entice customers and stand out from the competition. In this blog, we'll share some tips on how to photograph your boxes that will make your products look irresistible.

Collection Image

When it comes to photographing subscription boxes, there are a few key points to keep in mind. Firstly, you want to show all the elements that come in your box as a collection. You can do this in a number of ways. One option is to stand all the products together as a collection. You may need to add some blocks or props to add height into your scene and ensure that all the products can be seen clearly.

Flat Lay Image

Another option is to create a flat lay of your subscription box. You could lay everything in the box out as a flat lay, using the knolling technique to ensure even spacing between all the objects in the shot. Alternatively, you could pack everything into the box neatly and photograph it from above so that shoppers can see it as it will look when it arrives.

Styled image

When styling your subscription box, you may want to consider adding some supporting elements such as fresh ingredients related to the objects in the box or just some fresh flowers or greenery. However, it's important not to add any elements that may confuse people. Be sparing with your additions, and try to avoid creating the impression that these elements will be included in the subscription box.

Human image

Another useful tip is to include a human element in your photographs. This could be a hand coming in and interacting with the product or a person unboxing, opening, or unpacking the box. This can help create more empathic images that will resonate with potential customers.

Lifestyle Image

Photographing gift boxes in a lifestyle context can add an extra layer of visual appeal to your product images. By laying out the contents of the box on a table and using natural window light, you can create a warm and inviting image that showcases not just the products, but also the experience of receiving and opening the box.

Packaging Image

Finally, remember to get some images of your box on its own or a collection of boxes if you are selling your box through a subscription model. This will help customers get a sense of the packaging and presentation of your product, which can be just as important as the contents themselves.

OK, so there you have it. I hope this blog has been helpful and gave you some ideas for photographing your gift boxes. As always, if you create anything awesome please share your pics in the Facebook Group Photography for Makers - I’d love to see your work!